email marketing

E-mail Marketing is simply the marketing practice done for promoting the business by sending emails, bulletins, and newsletters.

Now do you notice in your mailbox you get hundreds of E-mails from various businesses promoting their products every day and what do you do with them?

Put them in spam or delete them maybe!

E-mail Marketing is a subset of Internet marketing and is done through sending E-mails over the internet to the target audience and E-mail marketing can be effective only when the target audience is correctly identified, communication objective should be clear, proper channel of distribution of E-mail with relevant content which can attract the consumer towards your company products or service so that they can take a Call-to-action towards it.

In a nutshell, the role of E-mail Marketing can be described as it can be used for retention, acquisition, reactivation, traffic, branding, direct sales, engagement and referral.

Focal Point Consulting – we help companies assess their skills and choose a new direction which utilizes the talents of the team and resources most productively.

Email Marketing Performance

Email marketing is most effective way to generate sales and money; in fact it generates $38 for every $1 spent. Thus a ROI of whooping 3800%.

*DMA National Client email report

Important points regarding email marketing

• Never conduct an E-mail Marketing campaign without a plan
• Never spam
• E-mail template should be not very much stuffed
• The subject line should not be lengthy and full of confusing words
• Link must be present at every E-mail which is going to be sent
• Mobile E-mail Marketing should also be equally focused upon
• Dull and monotonous E-mails should be avoided
• Test your E-mails before sending
• Do not overdo by using pompous words
• Read before you send
• Not use too much of pictures as the content can deter from its main purpose

Important points regarding email marketing

The significance of E-mail Marketing is still relevant and will remain because it gives us a bundle of benefits. To cite some of them is, it allows the businesses to reach to its consumers even if they are not on social media and another benefit which can be utilized from E-mail Marketing that Return on investment is easily traceable that is who has opened your mail, etc. It is one of the cheapest methods of marketing as there are costs involved, unlike advertising where you have to pay for reaching the target audience in E-mail Marketing you just need confirmation from people who want to subscribe to your mailing list and what else there you go!

Some of the E-mail Marketing tools which are considered quite good for E-mail Marketing but all are having different features and some will be free and some will be paid so do your research pretty well before opting out for these great tools. So without wasting much time let’s have all these tools here:

• Mail Chimp
• Litmus
• Reach Mail
• Campaign Monitor
• Convert kit
• Aweber
• Infusion soft
• Constant contact
• Vertical Response

And many more outstanding tools are there for E-mail Marketers

Top Performance Metrics of email marketing

• LIST GROWTH-It is the metric to the track the rate at which your list is growing. List will reduce but keep on updating the list and finding new subscribers.
• CLICK THROUGH RATE-It can tell how good the campaign is doing as it measures how many people clicked the link in the E-mail. So to convert your customers into lead, put link in appropriate places in the E-mail and Call-to- action should also be there in an eye-captivating manner.
• OPEN RATE-It tells us how many subscribers opened the email which they have received and is one of the simplest metric to measure and analyze in the E-mail Marketing performance indicators.
• SPAM COMPLAINTS-The content going out to the customer should not violate the rules otherwise it is not good for a brand and also E-mail Marketing provider will also block your E-mail list. So if all your E-mails are going into spam list then it is the time to see where the mistake lies.
• UNSUBSCRIBE RATE-It tells the brand how many people are unsubscribing your E-mail list and some brands consider this good because they have an opportunity to update their E-mail Marketing list and also tells them what the customers are wanting in specific.
• SHARING RATE-It tells how many times your email has been shared on social media and it has nothing to do with sharing of E-mail on E-mail platform.
• ENGAGEMENT-Engagement can be tracked and can give the best results if tracked properly. Automated email can be send on the behavioral analysis of the target consumers and it will ensure you the best time for sending of the E-mails so that you can get the highest Open and Click through rates for those E-mails which are not automated.
• CONVERSION RATE-It tells how many customers opened your link and then a specific action. It gives the brand an idea about how the return on investment will is going to be as it is easier to determine that whether your campaign is paying off well or not as there is money put behind those campaigns running.