mobile marketing strategy

Familiar with the term Mobile Marketing?

Are you confused with the term?

Don’t worry, here you will be knowing all the details of Mobile Marketing, so stay connected.

Mobile Marketing is the marketing which is intended to convert the users of mobile into final customers. Mobile Marketing targets users based on their various factors like geographic location, devices used, time information and many others. Brand whose mobile sites are not up to the mark are already lagging behind as consumers are opening the websites or making purchases through their Smartphone’s only.

As with the advent of newer technologies, smartphones industry is booming and running mobile-based ads for the target audience are lot more easier as users are more active on social media and marketers have carved a niche for them to run and promote their ads according to different ad formats, styles, budget and a lot more characteristics. Mobile Marketing could be anything from text advertisement to promotional ads..

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Mobile Marketing Spend

Mobile spend is now more than 50% of all the digital spend

Credit : emarketer

How to turn your mobile marketing successful

• Be as Crisp as Possible – only popular keywords to be used
• Geographic Constraints should be kept in Mind 
• Demographics – Know your audience before spending
• Be open – Try. Fail. Try again.Fail again.Then again Try
• Results need to be Measured

Different types of mobile marketing

• SMS – Short Messaging Service is very successful in Mobile Marketing as they have likely more chances of being opened as they directly come to mobile and for receiving also they don’t need an internet connection. SMS are popular in the form of promotional offers discounts, and new product launches updates.
• Mobile Friendly Websites – When mobile is doing your task easier, then why open your PC or Laptop. So the mobile websites should be made in such a way that no difference should be there in mobile as well as desktop websites. Furthermore landing speed of the website need to more focus upon as users generally close the website if it does not load fast users close the website and moreover if your website is mobile friendly, it helps in Search Engine Optimization also.
• Advertisements on mobile – Ads appear when someone using an app or surfing the internet as Mobile Marketing basically focuses on mobile advertisements a lot. There are the type of ads such as full-screen ads, location-based ads, and many more.
• Mobile applications – Many companies have started investing their money into mobile app developments because there has been tremendous growth in Smartphone market segment .So mobile apps should be used to let customers find their solutions into an app only.
• Push notifications – These are the notifications or messages that pops on your mobile screen of all the apps where user allowed the push notifications to be delivered. Through push notifications, marketers can send messages according to what they want to send to their audience. Type of push notifications also depends on various factors like location, operating system, language preferences, the frequency of opening the app and many others.

Mobile Marketing Strategy

• Create a Mobile buyer personas – Understanding your audience is must and then only mobile marketing strategies can be implemented. Buyer personas are simply an imaginative representation of your varied customers. Identifying your audience makes a task lot easier. Do market research about your customers, get to know what they spend on their mobile and on which platforms as it will lead to target that platforms and reducing your cost on other mediums. Don’t forget to analyze your campaigns as from there you will be getting a wider perspective as to on which email customers clicked on mobile and which were left unopened and many other qualitative as well as quantitative data.
• Set Objectives and key Performance Indicators – Setting the objectives gives clarity as to where to proceed next and your objectives should be aligned with your buyer persona’s to give better results. Problems such as key audience, marketing channels and strategy, what kind of users you will be targeting and many more. In order to get the most out of your mobile marketing key performance indicators should be set and what you want to achieve from these like conversions, increase in the traffic lead generation or follow up should be carefully checked.
• Analytics Implementation – Enabling analytic can guide you won’t need to to be optimized and what is doing well. Furthermore, it can tell past user engagement and how are your campaigns on mobile doing. If analytics is not being used, the results cannot be measured analyzed because half the work done is never successful. So proper mobile metrics should be analyzed time to time to rectify mistakes. Some of the important mobile metrics are :
  • Active users
  • Time spent by the users on the app
  • Average revenue per user
  • User retention

Types of mobile marketing strategies:

• In-game Mobile Marketing – It is a strategy in which appears in the game and this is done by many marketers because the games are being installed a lot many times than they were before so users are spending much time playing games screening ads on games will definitely give them an upper hand
• QR codes – Users scan QR codes and then they are taken into the different world without knowing but this strategy is useful as it does not let the users know what exactly is there behind QR codes.
• Mobile search ads – These are ads which feature on mobiles as they are especially fly for a Google search on mobiles and are having some extensions too
• Location-based marketing – As the name only tell location based which targets not all users but some specific users only based on their geographic location.

Mobile is the new friends who are always there with users. as there are changes made every minute in the smartphone industry applying mobile marketing strategies very tactfully is not at all a bad idea as few points should be kept in mind such as localization, keyword research, campaign management, objectives, key performance indicators, channels to be used for communicating the analysis and of results with the best marketing tools available as of today and if all of these are successfully, then no one stop your business to burgeon.

Start doing marketing of your products/services now…SORRY…Start doing Mobile Marketing of your products/services.