video marketing

Do you want to learn Digital Marketing, then just go through any book available in Market or learn from internet?

Exhausted by the fear of reading the whole book and that too with no infographics and but what if you are easily explained the whole concept of Digital Marketing that too with pictures, animation and sound, it would be indeed marvelous.

So if somebody will show you how to learn Digital Marketing in different videos, you will automatically prefer those because in the videos how things actually work can be shown

In 2019, everything is almost being automated in the Digital sphere and when it comes to video marketing, the data says it all as 81 % of marketers use video as a marketing tool as compared to 63% from last year (Source-HubSpot). Videos generally capture the attention of the audience so well that viewers stick to it.

But still not sure about what exactly is Video Marketing. In simpler words, it means using video to market, promote product or service and the videos are made in such a way that it reaches the target audience so that they can feel a connection with the brand and can make a call to action towards it after watching the video.

Focal Point Consulting – we help companies assess their skills and choose a new direction which utilizes the talents of the team and resources most productively.

Video Marketing Spend

Social Network video Ad Spending in US billion $

Source : emarketer

Types of Videos

• Demo Videos –  Live product demo, unboxing etc
• Event Videos – highlights of events, conference etc
• How to do Videos – Do it yourself videos
• Explainer Videos – Why, How, Which types of videos
• Animated Videos – Instant connect videos
• Case Studies – Problem solving videos
• Live Videos – Engagement level is highest
• Brand Videos – Focused with the brand goals / visions

Benefits of Video Marketing

• A VIDEO IS EASILY ACCESSIBLE – There are multifarious platforms where a video can be showcased to the specific target audience and users can watch it at their own ease and it is totally different from paper based advertising .Video can be accessed even on mobiles and various other gadgets. For those who want to push themselves up from their seats, video marketing can do the task done for the marketers as a video can capture the reader’s attention completely.
• MESSAGE CONVEYOR – The message which the marketers want to convey can be easily conveyed as video marketing is a platform to deliver proper communication messages to its target audience.
• INFORMATION PROVIDER – Without any hustle -bustle, video can provide you with an effortless source of information related to a brand product or services. Using creative and attractive visuals in the video can grab the attention of the customer and helps the marketers in the lead generation. As the strategy behind making a video is designed so well that viewers cannot resist themselves to take a call to action towards it
• HELPFUL IN SEARCH ENGINE OPTIMIZATION – As YouTube is owned by Google, so if you are using relevant tags it can increase your Search Engine Rankings. Video Marketing helps in building back links to your website and shares, comments can also increase the visibility and aids in driving the traffic to the website.
• CAPTURE THE ATTENTION – Pictures say louder than words and here video is there which through its creative and unique style fascinates the customer attention and compels them to take a call- to-action as the video marketing has all in it if done properly.
• IT SAVES TIME – Who has the time to read the whole chunk of data in this busy world, so when a customer sees a video, it saves the time. Moreover, shorter videos are more likely to capture the attention because consumers normally get bored watching long videos.
• EMOTIONAL APPEAL – Videos are made so brilliantly that users can relate to it and the strategy behind the brand is to add an emotional aspect to the video because they want customers to make a connection with the brand.

Video Making Process

• Make a script – Script will be needed to initiate the process and some sort of storyboard as what will occur, how, when, where, and by whom. Script makes the task easier as a ready made structure will be there to describe that from where to start and at what place to end .If the video is going to be posted on different platforms, script might change as each platform has its own features and audiences may vary.
• Know – How about your camera is must – When shooting a video with your DSLR or Smartphone camera, all the features like frame rate, ISO ratio, aperture, camera angle, shutter speed, white balance, focus should be well versed otherwise it can hamper the video creation process.
• Equipment – Equipment like a tripod, audio mike, batteries, and light stand, if needed should be made ready beforehand and setup should be done for avoiding the rush at the eleventh hour.
• The cast – The cast should be confident and well studied about their respective dialogues because users can easily figure out the reactions of the casting actors that whether they are reading the dialogues or have learnt by heart and it should be emphasized upon as ultimately it affects the overall reputation of the brand as a whole and if the animation is there then, it should look cool and eye-captivating because users easily understand the concepts with the help of animations. Furthermore, it could be in any form like whiteboard, cartoon and many others.
• Editing – After the footage is ready, it needs to be edited for the final posting on various social media platforms. Editing includes changing the shape and layout of the video, adding music, voiceover if needed, text elements wherever needed, subtitles in various languages for various audiences sitting worldwide and after effects to make the video just awesome. If someone doesn’t know how to edit, then there are free resources available on the internet where one can go and learn but learning editing can make do wonders for you as well for the brand because editing can turn a bad video into an awesome video but the crux here is that learning editing is not a piece of cake as it takes time to master the art of professional video editing

Last but not the least, video marketing un-bundles the whole set of opportunities for both consumer and marketers as consumers those who want to learn video marketing can make their career into it and start making their just awesome videos and for the marketers the video world is in their hands, they can keep making creative and unique videos about their brand in different formats and type so as to increase the sales and reach amongst the audiences.

• In-game Mobile Marketing – It is a strategy in which appears in the game and this is done by many marketers because the games are being installed a lot many times than they were before so users are spending much time playing games screening ads on games will definitely give them an upper hand
• QR codes – Users scan QR codes and then they are taken into the different world without knowing but this strategy is useful as it does not let the users know what exactly is there behind QR codes.
• Mobile search ads – These are ads which feature on mobiles as they are especially fly for a Google search on mobiles and are having some extensions too
• Location-based marketing – As the name only tell location based which targets not all users but some specific users only based on their geographic location.

Mobile is the new friends who are always there with users. as there are changes made every minute in the smartphone industry applying mobile marketing strategies very tactfully is not at all a bad idea as few points should be kept in mind such as localization, keyword research, campaign management, objectives, key performance indicators, channels to be used for communicating the analysis and of results with the best marketing tools available as of today and if all of these are successfully, then no one stop your business to burgeon.

Start doing marketing of your products/services now…SORRY…Start doing Mobile Marketing of your products/services.

Bonus tip for those who think video making is a hectic process and they cannot do, in the market, there are software’s which can do the work for you but they come with a price or the other way, a professional videographer and editor can be hired for making your task simple.

Some of the best video marketing tools and software for business are:

• Animoto
• Videoscribe
• Powtoon
• Viewbix
• Wondershare Filmora
• Final cut pro
• Adobe premiere pro

And many others to count upon